Services Built for Outcomes

From the marketing dashboard down to the data pipeline that feeds it, we design, build, and run the technology that moves your business forward. Here's exactly what that looks like.

Marketing Technology Enablement

Most marketing teams have the tools — they just aren't wired together. We integrate your stack so campaigns run on clean, unified data and every dollar is attributable. The result is marketing operations that can prove ROI, not just report activity.

  • Marketing automation setup & optimization
  • Multi-touch attribution & campaign analytics
  • CDP implementation & audience segmentation
  • MarTech stack audits & roadmapping
  • Cross-channel orchestration (email, paid, SMS)
  • Lead lifecycle & scoring workflows
8 yrs
building cross-channel marketing automation
Unified
customer data powering every campaign
14+ yrs
designing & optimizing enterprise data workflows
Batch + Real-time
pipelines for structured & unstructured data

Enterprise Data Architecture

Scalable, governed data frameworks are the foundation everything else stands on. We design warehouses, pipelines, and master-data strategies that keep your data clean, compliant, and ready for analytics and AI — built on hard-won experience across healthcare and financial services.

  • Cloud data warehouse design (Snowflake, Redshift, BigQuery)
  • ETL/ELT pipeline development & monitoring
  • Real-time streaming with Kafka & Kinesis
  • Master data management & governance
  • Matching, cleansing & data-quality frameworks
  • BI dashboards & executive reporting

IT Infrastructure Migration

Moving off legacy infrastructure shouldn't mean betting your business on the cutover. We plan and execute migrations to AWS, Azure, and GCP with phased rollouts and zero unplanned downtime — then right-size the result so you're not overpaying for the cloud.

  • On-prem to AWS, Azure & GCP migrations
  • Zero-downtime cutover planning & execution
  • Infrastructure-as-code (Terraform, CloudFormation)
  • Cost optimization & right-sizing post-migration
  • Disaster recovery & business continuity planning
  • 24/7 monitoring & incident response
Zero
unplanned downtime cutover methodology
15-site
contact-center infrastructure experience
5 langs
Python, Go, Java, JavaScript, SQL in production
No silos
systems that finally talk to each other

Custom Middleware Development

When off-the-shelf connectors fall short, we build the integration layer that connects your systems, eliminates data silos, and keeps records in sync in real time. Tailored APIs and event-driven architecture engineered around how your business actually works.

  • REST & GraphQL API design and development
  • Event-driven architecture (Kafka, SQS, Pub/Sub)
  • Legacy system modernization & integration
  • iPaaS solutions (MuleSoft, Dell Boomi)
  • Real-time bidirectional data sync
  • Reusable automation components & job scheduling

CRM Enablement & Salesforce

Your CRM should accelerate revenue, not slow your team down. We build and tune Salesforce ecosystems — and integrate the platforms around them — so sales, service, and marketing work from one source of truth and your pipeline runs on automation instead of spreadsheets.

  • Sales Cloud, Service Cloud & Marketing Cloud
  • Custom Lightning components & Apex development
  • Heroku cloud-native app deployments
  • AppExchange integrations & ISV development
  • CPQ, revenue operations & pipeline automation
  • MS Dynamics, SugarCRM & Zoho integrations
One
source of truth across sales & marketing
Automated
pipeline & revenue operations
Predictive
scoring & churn models on your own data
LLM-ready
Claude & OpenAI embedded into workflows

AI & Predictive Analytics

Once your data is clean and connected, intelligence is the payoff. We embed predictive models and AI into your marketing and operations — scoring leads, forecasting churn, personalizing experiences, and automating the work that used to require a person.

  • Predictive lead scoring & churn modeling
  • NLP for customer sentiment & support routing
  • AI-powered personalization engines
  • LLM integrations (Claude, OpenAI) into workflows
  • MLOps pipeline design & model deployment
  • Analytical schemas built to support AI initiatives
How We Work

A Process Built for Outcomes

Every engagement follows a proven model that delivers clarity at each stage and keeps us accountable to results.

01

Discover

We deeply understand your business — stakeholder goals, current-state tech, gaps, and growth opportunities. No assumptions, just facts.

  • Stakeholder interviews & goal alignment
  • Current-state technology audit
  • Competitive & capability benchmarking
02

Design

We architect a solution tailored to your environment — scoped, costed, and validated before a single line of code is written.

  • Solution architecture & technical roadmap
  • Proof-of-concept development
  • Risk assessment & mitigation planning
03

Deploy

Agile, sprint-based delivery with continuous communication and testing built in. You always know exactly where things stand.

  • Agile sprint-based implementation
  • Continuous integration & QA testing
  • Phased rollout & change management
04

Optimize

Post-launch, we stay engaged — monitoring performance, iterating on improvements, and growing the solution as you grow.

  • Performance monitoring & KPI tracking
  • Iterative refinement & feature expansion
  • Ongoing support & strategic partnership
FAQ

Common Questions

Quick answers about how SureTarget works and who we help.

What does SureTarget Marketing Services do?

SureTarget designs, builds, and runs the technology behind modern marketing — marketing technology enablement, enterprise data architecture, cloud and infrastructure migration, custom middleware and integrations, Salesforce and CRM enablement, and AI and predictive analytics.

Who do you work with?

We work with businesses of every size that need enterprise-grade data and marketing technology, with particular depth in healthcare and financial services. Engagements are led directly by founder John Housley, who has 20+ years of data engineering and architecture experience.

Do you only serve clients in Florida?

No. SureTarget is based in Punta Gorda, Florida and serves clients nationwide across the United States, working remotely and on-site as engagements require.

How do engagements work?

Every engagement follows a proven four-stage model: Discover (understand goals and current state), Design (architect and validate a tailored solution), Deploy (agile, sprint-based delivery), and Optimize (ongoing monitoring, iteration, and support).

Can you migrate our systems to the cloud without downtime?

Yes. We plan and execute migrations to AWS, Azure, and GCP using phased rollouts and zero-downtime cutover methods, then right-size the result to control cloud costs after the move.

Not sure where to start?

Tell us what's slowing you down. We'll help you figure out which of these services moves the needle first — no pressure, no jargon.

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